This Privacy Policy describes how we treat the information we collect when you visit our website and/or register for The Rundown. Please read this notice carefully. It's a slog, we know, but we've tried to make it mildly interesting.

In order to send you daily emails, we need your email address. We will never sell, rent or share your email address with any third parties for marketing purposes without your express permission. (We leave that to the porn sites.)

To hook you up with other sweet services, in the future we may also request additional info, such as your name, phone number and provider information. Don't worry, we're not going to go John Ashcroft on you. We don't collect any other personal information that you don't expressly provide, and we will never sell, rent or share your personal information or email with any third parties for any reason without your express permission.

However, we may share your personal information for the purpose of delivering our email to you, or as required by law. We may also request non-personally identifiable information — say that three times fast — also known as demographic and profile data. Nothing too fancy, just things like age, income bracket, number of freckles on your left forearm, that will help us improve the site and shape it to your needs.

We may share an aggregated, anonymous form of this information with others, such as advertisers who want to know what our users are like, but that data would not contain any personally identifiable information about you or any other person. In other words, they'll never know you're the guy who invests one-fifth of his monthly income in Hummel figurines.

We may also collect info about how guys use The Rundown — how much time they spend on the site, what sites they come from and go to, which buttons they click on the most, etc. But again, this info is not personally identifiable. We just need it to, among other things, prepare for traffic load demands and deliver The Rundown as efficiently as possible.

If you request it, we'll provide you with a summary of the information we collect about you, and you'll have an opportunity to correct, update, or modify this information. (It's like having your own Wikipedia entry!) All of the information described above will be stored on our secure server.

If we ever send you information by email concerning new products or services that you did not expressly request, we'll provide you with an email address by which you may request no future notices. Our bad.

Some of the ads on this site are delivered to you by DoubleClick, a web advertising service. Information about your visit to this site, such as the number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you. For more information about DoubleClick, cookies, and how to "opt-out," please visit http://www.doubleclick.net/us/corporate/privacy.

Like most sites, we employ browser "cookies," which are small text files our server places on your computer's hard drive to help us check your subscriber status and preferences. Handy, right? Cookies enable us to serve you better. We never use them to suck info off a computer that has nothing to do with our site or services. In the course of serving advertisements to this site, our third-party advertisers may place or recognize a unique cookie on your browser.

Our emails and site include links to tons of other places on the Interweb. However, we are in no way responsible for the content on these sites and we don't endorse their privacy policies or take responsibility for their operations. If you have questions about those sites, check out their own privacy policies and terms of service.

We may change this policy from time to time. If so, we will post all changes on the website, and, if the spirit moves you, you can read through all of this scintillating material again.